Why culture matters in marketing and where?

Article English OPEN
Wilson, Jonathan (Bilal) A.J. (2013)
  • Publisher: MarkPlus Inc
  • Subject: HF
  • References (2)

    1 Hofstede, G. (1994), Culture and organizations: Intercultural cooperation and its importance for survival - software of the mind, London: Harper Collins.

    13 Linton, R. (1945), The Cultural Background of Personality, New York:Appleton-CenturyCrofts.

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    Greenwich Academic Literature Archive - IRUS-UK 0 38
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