Power in the Age of Social Media

Article English OPEN
Christian, Fuchs
  • Publisher: Heathwood
  • Subject: UOW9

There are a lot of claims about social and other media’s power today: Some say that we have experienced Twitter and Facebook revolutions. Others claim that social media democratise the economy or bring about a participatory culture. Other observers are more sceptical and stress social media’s realities as tools of control. Understanding social media requires a critical theory of society that uses a dialectical concept of power. A critical theory of society can then act as framework for understanding power in the age of social media. This chapter is a contribution to critically theorising media power in the age of social media. It categorises different notions of power, introduces a dialectical notion of media power discusses the dialectics of social media power, and draws some conclusions about the need for a dialectical and critical theory of the media and society.
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