CIM Case Study December 2003. Strategic Marketing Management Analysis and Decision: Reiss

Book English OPEN
Kilburn, David (2003)
  • Publisher: Chartered Institute of Marketing
  • Subject: bmm
    acm: ComputerApplications_GENERAL | ComputingMilieux_MISCELLANEOUS

This case study explores branding, segmentation and positioning issues in a leading fashion retailer in the U.K
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