publication . Part of book or chapter of book . 2015

The Role of Brand Loyalty and Social Media in E-Commerce Interfaces: Survey Results and Implications for User Interfaces

Rigas, Dimitrios; Hussain, Hammad;
Open Access
  • Published: 02 Aug 2015
  • Publisher: Springer International Publishing
  • Country: United Kingdom
This paper explores the role of brand loyalty and social media in e-commerce interfaces. A survey consisting of 118 respondents was contacted to address the questions relating to online shopping and brand loyalty. Link between the frequency of access and time spent on an e-commerce user interface, and brand loyalty, gender and age profile differences, and the role of social media to branding and on-line shopping was analyzed. It was found that online loyalty differs from offline loyalty and loyalty also differed across genders, showing men were more loyal than women when shopping online. Information shared about products on social media by friends and family pla...
ACM Computing Classification System: ComputingMilieux_COMPUTERSANDSOCIETY
free text keywords: Business and Finance, Brand loyalty, Advertising, E-commerce, business.industry, business, Human interface guidelines, Loyalty, media_common.quotation_subject, media_common, User interface, Social media, Marketing, management
Related Organizations
Download fromView all 2 versions
Part of book or chapter of book
Provider: UnpayWall
UWL Repository
Part of book or chapter of book . 2015
Part of book or chapter of book
Provider: Crossref
34 references, page 1 of 3

1. Office of The National Statistics (ONS). (February, 2014). Retail Sales, 2014. Available: Last accessed 05th Nov 2014.

2. Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A., et al. (1997). Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic market places. Journal of Marketing, 61(3), 38-53

3. Hillenbrand, P., Alcauter, S., Cervantes, J.&Barrios, F. (2013). “Better branding: brand names can influence consumer choice”, Journal of Product &Brand Management, vol. 22, pp. 300-308 [OpenAIRE]

4. Lee, K. & Carter, S. 2012, Global marketing management: changes, new challenges, and strategies, Oxford University Press, Oxford.

5. Dick, A. and Basu, K., 1994. Customer loyalty: towards an integrated framework. Journal of the Academy of Marketing Science 22 (2), 99-113.

6. Goldscher, S. 1998, Count the ways to loyalty, part 1, BNP Media, Northbrook.

7. Degeratu, A.M., Rangaswamy, A. and Wu, J.N. (2000), “Consumer choice behavior in online and traditional supermarkets: the effects of brand name, price, and other search attributes”, International Journal of Research in Marketing, Vol. 17, pp. 55-78. [OpenAIRE]

8. Emmanouilides, C. & Hammond, K. 2000, "Internet usage: Predictors of active users and frequency of use", Journal of Interactive Marketing, vol. 14, no. 2, pp. 17-32.

9. Kalauz, Maja. Vranesevic, Tihomir. Trantnik, Miroslav. 2011, “The clothing brand loyalty of teenagers: Differences between Loyalty and Desire to be Loyal”, International Journal of Management Cases, Vol. 13, issue 4, pp 156-164

10. Evans, M., Foxall, G.R. & Jamal, A. 2009, Consumer behaviour, Wiley, Chichester.

11. Davis, F. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quartely, 13 (3), 319-40

12. Davis, F. (1985). A Technology Acceptance Model for empirically testing new end-user information systems: theory and results. Unpublished Doctoral Dissertation, MIT Sloan School of Management, Cambridge, MA.

13. Fishbein M and Ajzen I (1975) Belief, Attitude, Intention and Behaviour: An Introduction to Theory and Research, Addison -Wesley, Reading, MA

14. Lee, Y.,Kozar, K.A. & Larsen, K.R.T (2003). The Technology acceptance model: past, present, and future. Communications of the AIS, 12 (50), 752-80

15. Beauchamp, M.B. and Ponder, N. (2010), “Perceptions of retail convenience for in-store and online shoppers”, The Marketing Management Journal, Vol. 20 No. 1, pp. 49-65.

34 references, page 1 of 3
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue