Revisiting the relevance of economic theory to hotel revenue management education and practice in the era of Big Data

Article English OPEN
Haynes, Natalie; Egan, David;
(2017)

Abstract\ud This paper explores the role of economics in hospitality education and industry practice, with a particular focus on revenue management, and puts forward an argument for a return to the inclusion of economic theory in UK hospitality education, not seen since... View more
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