AN INVESTIGATION OF THE RELATIONSHIP BETWEEN PRODUCT HAPTIC ACCESSIBILITY AND CONSUMER RESPONSE: A BRAND PERSPECTIVE

Doctoral thesis English OPEN
Karangi, Sheena Wanjiku;
(2017)

Consumers generally like touching products before buying and prior research indicates that touching influences the purchase decision-making process (e.g. McCabe & Nowlis, 2003; Peck & Childers, 2003a; Peck & Johnson, 2011; Peck & Shu, 2009; Webb & Peck, 2015). For examp... View more
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