Opportunity identification and evaluation in franchisee business start-ups

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Brookes, Maureen; Altinay, Levent; Wang, Xuan Lorna; Yeung, Ruth;

Purpose - This paper examines franchisees’ business start-ups from an entrepreneurial perspective, adopting a process representative of entrepreneurship to examine opportunity identification and evaluation by franchisees and to analyse factors that influence this proces... View more
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