Africa Rising in an Emerging World: An International Marketing Perspective

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Amankwah-Amoah, J.; Boso, Nathaniel; Debrah, Y. A.;
(2018)

Purpose: The primary goal of this introductory article is to highlight important contemporary themes in international marketing strategy from the perspective of Sub-Saharan African firms. \ud \ud Design/methodology/approach: The approach adopted is a review and synopsis... View more
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