publication . Book . 2019

Online Survey Design and Implementation: Targeted Data Collection on Social Media Platforms

Chris Moreh;
Open Access English
  • Published: 01 Jan 2019
  • Publisher: Sage
  • Country: United Kingdom
Abstract
This case study describes an exploratory research project undertaken in a short period of time using online survey methodology. The project aimed to understand the attitudes and potential actions of EU migrants living in the UK in the months before the 2016 British referendum on EU membership. The case describes in detail the context of the project, the reasons for the chosen research design, and practicalities involved in designing the questionnaire, recruiting participants on online platforms such as Facebook, and the use of survey administration software.
Subjects
free text keywords: H1, HM, JZ, Survey methodology, Referendum, Sociology, Exploratory research, Survey research, Software, business.industry, business, Research design, Data collection, Social media, Knowledge management
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publication . Book . 2019

Online Survey Design and Implementation: Targeted Data Collection on Social Media Platforms

Chris Moreh;