publication . Article . 2013

The Media Trade in Virtual Design

Innella, Giovanni; Rodgers, Paul;
Open Access English
  • Published: 01 Jan 2013
  • Publisher: Charles Sturt University
As media attention has become a dominating force within the design economy, visibility became the combustible that fuels the current design industry. Designed objects were once real products, but are now often prototypes, props to be exhibited and photographed, whose role is to fill space in the media, raise the media profile of their creators and convey the name of brokers, sponsors and partners. As a result celebrated design objects are now rare pieces that are highly visible in the virtual media, while they are virtually absent from the conventional market. For industry, this trajectory of design makes them props to fill space in the media, raise the media pr...
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