publication . Article . Other literature type . 2017

enabling smart retail settings via mobile augmented reality shopping apps

Dacko, Scott G.;
Open Access
  • Published: 01 Nov 2017 Journal: Technological Forecasting and Social Change, volume 124, pages 243-256 (issn: 0040-1625, Copyright policy)
  • Publisher: Elsevier BV
  • Country: United Kingdom
Abstract
Retail settings are being challenged to become smarter and provide greater value to both consumers and retailers. An increasingly recognised approach having potential for enabling smart retail is mobile augmented reality (MAR) apps. In this research, we seek to describe and discover how, why and to what extent MAR apps contribute to smart retail settings by creating additional value to customers as well as benefiting retailers. In particular, by adopting a retail customer experience perspective on value creation, analysing the content of MAR shopping apps currently available, and conducting large-scale surveys on United States smartphone users representing early...
Subjects
ACM Computing Classification System: ComputingMilieux_GENERAL
free text keywords: Advertising, Consumer behaviour, Economics, Valuation (finance), Value creation, Experiential learning, Augmented reality, Mainstream, Marketing, Customer experience, HC, HF, QA76
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