Social Media and Online Brand Communities

Part of book or chapter of book English CLOSED
Ansarin, Madina; Ozuem, Wilson;
(2014)
  • Publisher: IGI Global
  • Subject: HF5410_Marketing

It is widely recognised that a better understanding of social media and its implications is essential for\ud formulating effective branding strategies in evolving Computer-Mediated Marketing Environments\ud (CMMES). However, few studies have examined how social media in... View more
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