publication . Article . 2014

Impact of Taiwan open policy on Chinese tourist satisfaction

Ya-Yen Sun;
Open Access
  • Published: 07 Oct 2014 Journal: Current Issues in Tourism, volume 20, pages 1,140-1,161 (issn: 1368-3500, eissn: 1747-7603, Copyright policy)
  • Publisher: Informa UK Limited
  • Country: United Kingdom
Abstract
The Taiwan government has imposed a daily visitation quota with strict regulations on Chinese visitor travel modes, length of stay, and visa authorizations since July 2008. This highly controlled scheme was an attempt to maintain service quality on top of security and political considerations. The purpose of this study is to provide in-depth analysis regarding the Chinese tourist satisfaction over time under different travel modes. The results indicated that package tour (PT) visitors generally gave higher satisfaction scores than free and independent travel (FIT) visitors. However, PT visitors demonstrated a decreased level of satisfaction on their tour arrange...
Subjects
free text keywords: Tourism, Leisure and Hospitality Management, Geography, Planning and Development
Related Organizations
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28 Apr 2012 PT 5~40 15 4,000 FIT2 15 1,000

1. Only residents of Bejing, Shanghai, and Xiamen are allowed.

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