publication . Article . 2014

Impact of Taiwan open policy on Chinese tourist satisfaction

Ya-Yen Sun;
Open Access
  • Published: 07 Oct 2014 Journal: Current Issues in Tourism, volume 20, pages 1,140-1,161 (issn: 1368-3500, eissn: 1747-7603, Copyright policy)
  • Publisher: Informa UK Limited
  • Country: United Kingdom
The Taiwan government has imposed a daily visitation quota with strict regulations on Chinese visitor travel modes, length of stay, and visa authorizations since July 2008. This highly controlled scheme was an attempt to maintain service quality on top of security and political considerations. The purpose of this study is to provide in-depth analysis regarding the Chinese tourist satisfaction over time under different travel modes. The results indicated that package tour (PT) visitors generally gave higher satisfaction scores than free and independent travel (FIT) visitors. However, PT visitors demonstrated a decreased level of satisfaction on their tour arrange...
free text keywords: Tourism, Leisure and Hospitality Management, Geography, Planning and Development
Related Organizations
45 references, page 1 of 3

28 Apr 2012 PT 5~40 15 4,000 FIT2 15 1,000

1. Only residents of Bejing, Shanghai, and Xiamen are allowed.

2. Residents from additional 10 cities are allowed. Source: (National Immigration Agency, 2012a; Taiwan

Tourism Bureau, 2012a).

Butler, R. W. (Ed.). (2006). The tourism area life cycle vol.2. Clevedon UK: Channel View Publications.

de Rojas, C. & Camarero, C. (2008). Visitors' experience, mood and satisfaction in a heritage context: Evidence from an interpretation center. Tourism Management, 29(3), [OpenAIRE]

del Bosque, I. A. R., Martín, H. S., & Collado, J. (2006). The role of expectations in the consumer satisfaction formation process: Empirical evidence in the travel agency sector. Tourism Management, 27(3), 410-419.

Getz, D. (1982). A rationale and methodology for assessing capacity to absorb tourism. Ontario Geography, 19, 92-102.

Getz, D. (1983). Capacity to absorb tourism: Concepts and implications for strategic planning. Annals of Tourism Research, 10(2), 239-263.

Geva, A., & Goldman, A. (1991). Satisfaction measurement in guided tours. Annals of Tourism Research, 18(2), 177-185. [OpenAIRE]

Griffin, K. & Stacey, J. (2011). Towards a “tourism for all” policy for Ireland: achieving real sustainability in Irish tourism. Current Issues in Tourism, 14(5), 431-444.

Huang, S., Hsu, C. H. C., & Chan, A. (2010). Tour guide performance and tourist satisfaction: a study of the package tours in Shanghai. Journal of Hospitality & Tourism Research, 34(1), 3-33.

Hui, T. K., Wan, D., & Ho, A. (2007). Tourists' satisfaction, recommendation and revisiting Singapore. Tourism Management, 28(4), 965-975.

Li, W. J. Jessie, & Carr, N. (2004). Visitor Satisfaction. International Journal of Hospitality & Tourism Administration, 5(3), 31-48.

Kandampully, J. (2000). The impact of demand fluctuation on the quality of service: a tourism industry example. Managing Service Quality, 10(1), 10-19. [OpenAIRE]

45 references, page 1 of 3
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue