Inertia, Friendships or Effective Relationship Marketing? Remaining at the Same University for a Taught Master’s Degree
Gardener, John; Richardson, Mark; Evans, Carl;
Publisher: University of Worcester
Subject: LB2300 | L1 | LB2361 | LB
This paper focuses on the influencing factors of individual students who remain at the same University for their postgraduate study. By interviewing students on an MSc Management course, we found some interesting motivations about where to continue studying a taught pos... View more
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