How interactive marketing is changing in financial services

Article English OPEN
Stone, Merlin; Laughlin, Paul;
  • Publisher: Emerald Insight
  • Subject:
    acm: ComputerApplications_COMPUTERSINOTHERSYSTEMS

Purpose – This paper aims to explore the impact of the Internet and related information and communications technology developments on how financial services (FS) are distributed and how customers are managed, in particular, not only how companies can differentiate betwe... View more
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