Customer orientation and innovation : a comparative study of manufacturing and service firms

Article English OPEN
Wang, Qiang; Zhao, Xiande; Voss, Christopher;

This study investigates the effect of customer orientation on innovation performance in manufacturing and service firms by comparing their innovation mechanisms. Based on a sample of 1646 manufacturing firms and 686 service firms, our results indicate that customer orie... View more
  • References (9)

    Adams, M.E., Day, G.S., Dougherty, D., 1998. Enhancing new product development performance: An organizational learning perspective. Journal of Product Innovation Management 15(5), 403-422.

    Agarwal, S., Erramilli, M.K., Dev, C.S., 2003. Market orientation and performance in service firms: Role of innovation. Journal of Services Marketing 17(1), 68-80.

    Ahuja, G., 2000. Collaboration networks, structural holes, and innovation: A longitudinal study. Administrative Science Quarterly 45(3), 425-455.

    Alam, I., Perry, C., 2002. A customer-oriented new service development process. Journal of Services Marketing 16(6), 515-534.

    Armstrong, J.S., Overton, T.S., 1977. Estimating nonresponse bias in mail surveys. Journal of Marketing Research 14, 396-402.

    Arnould, E.J., 2008. Service-dominant logic and resource theory. Journal of the Academy of Marketing Science 36(1), 21-24.

    Atuahene-Gima, K., 1995. An exploratory analysis of the impact of market orientation on new product performance: A contingency approach. Journal of Product Innovation Management 12(4), 275-293.

    Atuahene-Gima, K., 1996. Market orientation and innovation. Journal of Business Research 35(2), 93-103.

    Aurand, T.W., Gorchels, L., Bishop, T.R., 2005. Human resource management's role in internal branding: An opportunity for cross-functional brand message synergy. Journal of 0.072*

  • Metrics
Share - Bookmark