publication . Article . 2015

The Dubai 2015 Global Islamic Economy Summit - and what it will take to become a heavyweight champion

Wilson, Jonathan;
Closed Access English
  • Published: 12 Oct 2015
  • Publisher: The Huffington Post
  • Country: United Kingdom
Abstract
I just attended the 2015 Global Islamic Economy Summit, in Dubai and it was a fantastic experience. The hospitality was first class and only surpassed by the energy, passion, sincerity and friendship selflessly handed out to everyone attending.\ud \ud However, two things that I think need addressing are the understanding, articulation, and execution of two key areas, which were weak in terms of intelligence and insight: Consumer Behaviour and Branding.
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