publication . Article . Other literature type . 2014

Consumers' evaluations of ecological packaging – Rational and emotional approaches

Koenig-Lewis, Nicole; Palmer, Adrian; Dermody, Janine; Urbye, Andreas;
Open Access
  • Published: 31 Mar 2014 Journal: Journal of Environmental Psychology, volume 37, pages 94-105 (issn: 0272-4944, Copyright policy)
  • Publisher: Elsevier BV
  • Country: United Kingdom
Abstract
Ecological marketing claims have been criticized for confusing or misleading buyers, leading to calls for more rationality in promoting and evaluating ‘green’ products. However, emotions are important drivers influencing pro-environmental purchase decisions. This study investigates consumers' emotional and rational evaluations of pro-environmental packaging. A conceptual model incorporates individuals' general environmental concerns, their rational beliefs about environmental effects of product consumption and emotions evoked. Hypotheses are tested with 312 Norwegian consumers who evaluated a beverage container incorporating organic material. Purchase intention ...
Subjects
Medical Subject Headings: health care economics and organizations
free text keywords: Applied Psychology, Social Psychology, Conceptual model, media_common.quotation_subject, media_common, Psychology, Rationality, Ecology, Norwegian, language.human_language, language, BF, HF
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publication . Article . Other literature type . 2014

Consumers' evaluations of ecological packaging – Rational and emotional approaches

Koenig-Lewis, Nicole; Palmer, Adrian; Dermody, Janine; Urbye, Andreas;