publication . Article . 2017

Formal strategic planning: the Malaysian Chinese business perspective

Ho, Shelen;
Open Access English
  • Published: 01 Jan 2017
  • Publisher: Malaysian Institute of Management
  • Country: United Kingdom
Let us begin with a quote from Through the Looking-Glass by Lewis Carroll (1872):\ud \ud Alice: “Which way should I go?”\ud Cat: “That depends on where you are going.”\ud Alice: “I don’t know where I’m going!”\ud Cat: “Then it doesn’t matter which way you go!”\ud \ud Findings from various academic reports and teachings by renowned management gurus have advocated formal strategic planning as crucial for any organizations’ success. However, is that management in practice when it comes to real organization settings, and how effective have it been in the Malaysian context? \ud \ud This research study explores the usage of formalized strategic plan by Chinese busines...
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