How managers can build trust in strategic alliances: a meta-analysis on the central trust-building mechanisms

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Meier, Matthias; Lütkewitte, Martina; Mellewigt, Thomas; Decker, Carolin;

Trust is an important driver of superior alliance performance. Alliance managers are influential in this regard because trust requires active involvement, commitment and the dedicated support of the key actors involved in the strategic alliance. Despite the importance o... View more
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