publication . Article . Part of book or chapter of book . 2015

Business Model Innovation: How Iconic Business Models Emerge

Tatiana Mikhalkina; Laure Cabantous;
Open Access English
  • Published: 27 Oct 2015
  • Country: United Kingdom
Despite ample research on the topic of business model innovation, little is known about the cognitive processes whereby some innovative business models gain the status of iconic representations of particular types of firms. This study addresses the question: How do iconic business models emerge? In other words: How do innovative business models become prototypical exemplars for new categories of firms? We focus on the case of Airbnb, and analyze how six mainstream business media publications discussed Airbnb between 2008 and 2013. The cognitive process whereby Airbnb’s business model became the iconic business model for the sharing economy involved three phases....
free text keywords: HD28, Philosophy of business, Business transformation, Knowledge management, business.industry, business, New business development, Engineering, Business analysis, Artifact-centric business process model, Business rule, Business architecture, Electronic business
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publication . Article . Part of book or chapter of book . 2015

Business Model Innovation: How Iconic Business Models Emerge

Tatiana Mikhalkina; Laure Cabantous;