Email marketing: permission to pester

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Grandcolas, Ursula ; Rettie, Ruth ; Payne, Verity (2003)
  • Publisher: Kingston Business School, Kingston University
  • Subject: business
  • References (12)
    12 references, page 1 of 2

    Briggs, S. (2000) “How Internet Advertising Works: New Evidence and Directions for Future Study”, Esomar Pre-Congress Workshop.

    Di Ianni, A. (2000) “The E-business Enterprise and the 'Web-first' Principle of E-marketing”, Journal of Interactive Marketing, Vol. 2 Issue 2, pp 58-170.

    eMarketer (2000) “eMail Marketing Report”, eMarketer: New York.

    Hagel, J. and Singer, M. (1999) Net Worth, Harvard Business School Press: Boston, MA.

    Godin, S. (1999) Permission Marketing: Turning Strangers Into Friends, and Friends into Customers, Simon and Schuster Publishing Company: New York.

    IMT Strategies (1999) The eMail Marketing Report, IMT Strategies: Stamford, CA.

    Jackson, A. and DeCormier, R. (1999) “E-mail Survey Response Rates: Targeting Increases Response”, Journal of Marketing Intelligence and Planning , Vol 17, Issue 3, pp135-139.

    Turban, E., Lee, J., King, D. and Chung, H.M. (2000) Electronic Commerce: A Managerial Perspective, Prentice-Hall: New Jersey, p360.

    Windham, L. (2000) The Soul of the New Consumer, Allworth Press: New York.

    Wreden, N. (1999) “Mapping the Frontiers on Email Marketing”, Harvard Management Communication Letter (9 January).

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