Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth

Article English OPEN
Popp, B; Woratschek, H;
(2017)
  • Publisher: Palgrave Macmillan Ltd.

Consumer–brand identification has received considerable attraction among scholars and practitioners in recent years. We contribute to previous research by proposing an integrative model that includes consumer–brand identification, customer satisfaction, and price image ... View more
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