An Empirical Investigation of Food Consumer Behaviour in an Emerging Market

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Petrovici, Dan Alex;
(2005)
  • Publisher: KBS
  • Subject: H1

This study examines food consumers in the capital of Romania. A study of 485 consumers using the Theory of Reasoned Action underpinned the investigation of\ud determinants of food choice. Drawing on a Structural Equation Models approach, causal paths for six commodities... View more
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