When message-frame fits salient cultural-frame, messages feel more persuasive

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Uskul, Ayse K.; Oyserman, Daphna;
(2010)

The present study examines the persuasive effects of tailored health messages comparing those tailored to match (versus not match) both chronic cultural frame and momentarily salient cultural frame. Evidence from two studies (Study 1: n = 72 European Americans; Study 2:... View more
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