publication . Article . 2009

When message-frame fits salient cultural-frame, messages feel more persuasive

Uskul, Ayse K.; Oyserman, Daphna;
Open Access
  • Published: 25 Feb 2009 Journal: Psychology & Health, volume 25, pages 321-337 (issn: 0887-0446, eissn: 1476-8321, Copyright policy)
  • Publisher: Informa UK Limited
  • Country: United Kingdom
The present study examines the persuasive effects of tailored health messages comparing those tailored to match (versus not match) both chronic cultural frame and momentarily salient cultural frame. Evidence from two studies (Study 1: n = 72 European Americans; Study 2: n = 48 Asian Americans) supports the hypothesis that message persuasiveness increases when chronic cultural frame, health message tailoring and momentarily salient cultural frame all match. The hypothesis was tested using a message about health risks of caffeine consumption among individuals prescreened to be regular caffeine consumers. After being primed for individualism, European Americans who...
free text keywords: Applied Psychology, Public Health, Environmental and Occupational Health, Health education, Ethnic group, Situational ethics, Psychotherapist, Collectivism, Health promotion, Persuasion, media_common.quotation_subject, media_common, Psychology, Salient, Social psychology, Health communication, H1
Related Organizations
54 references, page 1 of 4

Evans, L., & Petty, R. (2003). Self-guide framing and persuasion: Responsibly increasing message processing to ideal levels. Personality and Social Psychology Bulletin, 29, 313Ð324.

Fiedler, K., Walther, E., Armbruster, T. Fay, D. & Naumann, U. (1996). Do you really know what you have seen? Intrusion errors and presuppositions effects on constructive memory. Journal of Experimental Social Psychology, 32, 484-511.

Gardner, W., Gabriel, S., & Lee, A. (1999). "I" value freedom but "we" value relationships: self construal priming mirrors cultural differences in judgment. Psychological Science, 10, 321-326.

Han, S., & Shavitt, S. (1994). Persuasion and culture: Advertising appeals in individualistic and collectivistic societies. Journal of Experimental Social Psychology, 30, 326-350. [OpenAIRE]

Hardie, E. A., Kashima, E. S., & Pridmore, P. (2005). The influence of relational, individual and collective self-aspects on stress, uplifts and health. Self and Identity, 4, 1-24. [OpenAIRE]

Harris, P., Mayle, K, Mabbott, L., & Napper, L. (2007). Self-affirmation reduces smokers« defensiveness to graphic on-pack cigarette warning labels. Health Psychology, 26, 437-446. [OpenAIRE]

Harris, P. R., & Napper, L. (2005). Self-affirmation and the biased processing of threatening health-risk information. Personality and Social Psychology Bulletin, 31, 1250-1263.

Herek, G., Gillis, J., Glunt, E., Lewis, J., Welton, D., & Capitanio, J. (1998). Culturally sensitive AIDS education videos for African American audiences: effects of source, message, receiver, and context. American Journal of Community Psychology, 26, 705-743.

Hofstede, G. (1980). CultureÕs consequences. Beverly Hills, CA: Sage.

Kalichman, S. C. & Coley, B. (1995). Context framing to enhance HIV-antibody-testing messages targeted to African American women. Health Psychology, 14, 247-254.

Kagitcibasi, C. (1994). A critical appraisal of individualism and collectivism: Toward a new formulation. In U. Kim, H. C. Triandis, C. Kagitcibasi, S.-C. Choi, & G. Yoon (Eds.), Individualism and Collectivism: Theory, Method, and Applications (pp. 52Ð65). Thousand Oaks, CA: Sage.

Kitayama, S., Mesquita, B., & Karasawa, M. (2006). Cultural affordances and emotional experience: Socially engaging and disengaging emotions in Japan and the United States. Journal of Personality and Social Psychology, 91, 890-903.

Kreuter, M., Farrell, D., Olevitch, L., & Brennan, L. (1999). Tailored health messages: Customizing communication with computer technology. Mahwah, NJ: Erlbaum. [OpenAIRE]

Kreuter, M., Lukwago, S., Bucholtz, D., Clark, E., Sanders-Thompson, V. (2002). Achieving cultural appropriateness in health promotion programs: targeted and tailored approaches. Health Education and Behavior, 30, 133Ð146.

Kreuter, M. W. & McClure, S. M. (2004). The role of culture in health communication. Annual Review of Public Health, 25, 439-455.

54 references, page 1 of 4
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue