publication . Conference object . 2006

Can "reputation management" overcome failures in corporate governance?\ud

Watson, Tom;
Open Access English
  • Published: 01 Mar 2006
  • Country: United Kingdom
Abstract
Poor corporate governance appears to undo all the efforts of corporate communication activities in promoting and managing reputation. Is it a factor of poor leadership by senior management or a generalised failure of organisational relationships?
Subjects
Medical Subject Headings: education
free text keywords: ccms
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