Perceived risks in cross-border transactions in agri-food chains

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Ameseder, Christoph ; Canavari, Maurizio ; Cantore, Nicola ; Deiters, Jivka ; Fritz, Melanie ; Haas, Rainer ; Matopoulos, Aristides ; Meixner, Oliver ; Vlachopoulou, Maro (2009)
  • Subject: Perceived Risks, Cross-Border Transactions, Agri-Food Chains, Risk and Uncertainty,

Nowadays, agri-food chains are more global than ever and are characterized by increased imports and exports and global sourcing of products, resulting in increased cross-border transaction risks. The objective of this paper is to identify the typical risks regarding agri-food supply chains involved in cross-border transactions and to assess their importance as perceived by agri-food managers. The analysis takes into consideration four different agrifood value chains (meat, grain, olive oil, fresh vegetables and fruits). Following an explorative approach and a qualitative technique, a series of face to face in-depth interviews was conducted. Results indicate that risk perception may be quite different across countries, value chains, tiers of the supply chain, as well as across respondents. The prevalence of Market dynamics risks was pointed out in most of the interviews, yielding the impression that many operators identify the market as the most difficult environment. Differences in risk perception between fresh produce (fruit/vegetables and meat) and processed food chains (grain and olive oil) are probably interrelated to the different degree of integration within these supply chains, the different level of standardization achieved and the different causes of risks that are inherent to the nature of the product.
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