Relationship Marketing: Spoke of a Wheel Reference to Industrial Customers Expectations and contentment towards Identification Products

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Shrivastava, Roopal; Shrivastava, Dr.Sangya;
(2012)
  • Publisher: Journal Of Business Management & Social Sciences Research
  • Journal: Journal Of Business Management & Social Sciences Research (issn: 2319-5614, eissn: 2319-5614)
  • Publisher copyright policies & self-archiving
  • Subject: Business Management; Relationship Marketing; Customer Relationshi Management | Relationship Marketing, Customer Expectations

The future of business is social" -- Barry Libert,Author of Social Nation,CEO MzingaOrganizations, big or small, tries for customers satisfaction, delight and loyalty. The term relationship marketing was popularised in the 1980s when the focus of marketers started to sw... View more
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