Rural Marketing Strategies for Selling Products & Services: Issues & Challenges

Article English OPEN
Ahmed, Dr. Ashfaque;
(2013)
  • Publisher: Journal Of Business Management & Social Sciences Research
  • Journal: Journal Of Business Management & Social Sciences Research (issn: 2319-5614, eissn: 2319-5614)
  • Publisher copyright policies & self-archiving
  • Subject: Rural Market, Marketing, Strategy, Services | Business Management; Marketing Management.
    acm: InformationSystems_MISCELLANEOUS | ComputerApplications_MISCELLANEOUS

Rural markets offer a great scope for a concentrated marketing effort because of the recent increase in the rural incomes and the likelihood that such incomes will increase faster because of better production and higher prices for agricultural commodities. Rural Marketi... View more
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