THE GROWTH CHALLENGES TO INFORMAL CLOTHING TRADE IN GWERU CENTRAL BUSINESS DISTRICT 2009 TO 2015
MERCY, DR KUREBWA
- Publisher: Journal Of Business Management & Social Sciences Research
Journal Of Business Management & Social Sciences Research
(issn: 2319-5614, eissn: 2319-5614)
Business Management | Second hand clothes, Informal trading, Central Business District, Informal clothing, SMEs
The study sought to investigate factors contributing to slow growth of informal clothing trade in Gweru Central Business District (CBD) in Zimbabwe. Fundamentally, the examination of this topic has been stimulated by criticism of slow transition of informal businesses to formal establishments against thousands of dollars being siphoned by government to promote SMEs for economic development. The qualitative research approach was used to solicit various ideas, opinions, perceptions and attitudes on factors that militate against growth of informal clothing businesses. Data were collected through face to face interviews, focus groups and open ended questionnaires. Purposive sampling was employed to collect data for this study. Data were thematically analysed in line with the qualitative research approaches. It emerged from the empirical findings of the study that factors, such as poor managerial skills, lack of finances, legislation, lack of financial control, competition, lack of infrastructure, lack of planning, red tape bureaucracy, marketing issues and escalating of costs stall growth of informal clothing trade. This study recommends that informal businesses be closely monitored and supervised as interventions to mitigate effectiveness through feedback mechanism. Furthermore there is need for support from the government, City Council, private sector and other stakeholders.