A Study on Influence of psychological Factors on Investor Behaviour in Equity Investment

Article English OPEN
Jayaraman, R. ; Vasanthi, Dr. G. ; Ramaratnam, M S (2014)
  • Publisher: Journal Of Business Management & Social Sciences Research
  • Journal: Journal Of Business Management & Social Sciences Research (issn: 2319-5614, eissn: 2319-5614)
  • Subject: Investor Sentiments, Psychology, Investment Decision, Individual expectation, individual optimism, individual ability and individual confidence | Business Management; Financial Management
    mesheuropmc: health care economics and organizations

The investment decision made by an individual is based on the facts related to the investment avenue, individuals rationality, Individual expectation, individual optimism, individual ability and individual confidence. The study has made an attempt to identify the variables determining the Individual expectation, individual optimism, individual ability and individual confidence. Further the study evaluates the influence of above factors on the individuals investment decision
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