An Analytical study of Adoption of Going Green movement as a strategic management tool in large scale industries in PCMC area (A study for the period of 2001 - 2010)
Sonawane, Dr. M. B.
Kadam, Manjusha S
- Publisher: Journal Of Business Management & Social Sciences Research
Journal Of Business Management & Social Sciences Research
(issn: 2319-5614, eissn: 2319-5614)
Business Management; Corporate Social Responsibility | Go Green, Strategic management
The green movement has been expanding rapidly in the United States and the United Kingdom. Consumers in those countries are taking responsibility and doing the right thing. Consumer awareness and motivation continue to drive change in the marketplacenotably through the introduction of more energy-saving and ecofriendly products.
Indian consumers want to do the right thing but they don't know what or how. Green products are not clearly labeled in Indian supermarkets today, and there aren't a lot of ad campaigns touting green options.
Nevertheless, a viable green movement is emerging in the country. India is expecting to be the world's third largest economy by 2030. The country's youth will be at the vanguard of the country's green movement. Aware, conscious, motivated, and knowledgeable about ecoconscious trends in the rest of the world, they will be among the first to stand up and take notice of green brands.