Impact Of The Customer Relationship Management Practices On The Profitability Of Uae Banks. A Comparative Study

Article English OPEN
Agnihotri, Dr Mahesh; Bhavani, Dr.M. Ganga;
(2015)
  • Publisher: Journal Of Business Management & Social Sciences Research
  • Journal: Journal Of Business Management & Social Sciences Research (issn: 2319-5614, eissn: 2319-5614)
  • Publisher copyright policies & self-archiving
  • Subject: Business Management; Customer Relationship Management | Customer Relationship, Retention, Loyalty, Strategy

Customer Relationship Management (CRM) is a business strategy where by banks builds strong relationships with existing and prospective customers with the goal of increasing organizational profitability. Customer Relationship Management (CRM) Practices provide a competit... View more
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