Distribution Channels Conflict and Management

Article English OPEN
Kiran, Dr Vasanth; Majumdar, Dr Mousumi; Kishore, Dr Krishna;
(2012)
  • Publisher: Journal Of Business Management & Social Sciences Research
  • Journal: Journal Of Business Management & Social Sciences Research (issn: 2319-5614, eissn: 2319-5614)
  • Publisher copyright policies & self-archiving
  • Subject: Business Management; Conflict Management; Supply chain Management | Distribution, Channel, Conflicts, Management

Relationships in distribution channels tend to be long-term oriented and members of the channel rely on each other to jointly realize their goals by serving buyers. Despite the channels focus on serving buyers, conflicts often arise between channel members because of ea... View more
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