Marketing of Healthcare Services with reference to Laboratory services

Article English OPEN
Ajotikar, Vaishali M.; Ali, Dr.M. M;
(2015)
  • Publisher: Journal of Engineering Computers & Applied Sciences
  • Journal: Journal of Engineering Computers & Applied Sciences (issn: 2319-5606, eissn: 2319-5606)
  • Publisher copyright policies & self-archiving
  • Subject: business Management; Services Management | Dealers, service marketing, laboratory, marketing- mix.

The paper attempts to study empirically dealers point of view on the 7ps i.e. marketing mix for laboratory services. The primary data was collected from dealers by administering interview schedules on 7ps of laboratory service marketing. This data collected was tabulate... View more
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