ATM Adoption Of Customers In Commercial Bank Of Ethiopia (CBE), Mekelle

Article English OPEN
Abrehe, Fyery Ahena (2015)
  • Publisher: Journal Of Business Management & Social Sciences Research
  • Journal: Journal Of Business Management & Social Sciences Research (issn: 2319-5614, eissn: 2319-5614)
  • Subject: Business Management; Sales & Marketing Management | ATM, ATM Adoption, Banks
    acm: GeneralLiterature_REFERENCE(e.g.,dictionaries,encyclopedias,glossaries)

The study is about Automated Teller Machine (ATM) adoption of users in Commercial Bank of Ethiopia in Mekelle branch. The study has the following objectives; finding out the most commonly used type of ATM banking service; assessing the users frequency of usage of ATM; examining the attitude of users towards ATM banking service; and determining the ranks of each attributes that determines the adoption rate of ATM. A sample of 123 ATM adopters were taken through convenience sampling for the study. Data was also collected using structured questionnaire and analyzed through Statistical Package for Social Sciences version 20 using descriptive statistical tools. The result has shown that ATM adopters in the bank use only limited types of services predominantly cash withdrawals. It was also found that mean of mean for the five attributes that determine the adoption of a new technology becoming below 4.00. This indicates there is no strong agreement of the users on each attributes of ATM technology. In addition the attitude of ATM adopters towards ATM were found to be positive
Share - Bookmark