Role of color associations in the design
Shemelina, T. A.; National Aviation University, Kyiv, Ukraine
Koziychuk, K. O.; National Aviation University, Kyiv, Ukraine
- Publisher: Національний Авиаційний Університет
Properties of color; energy; association; design; film; symbol. | 72.04 (043.2) [UDC 72.012]
The article describes the objective color properties, physiologicalhuman response to color, color associations role in the design of human life and society. The nature of color symbolism, the relationship of color associations and images in art, their role and impact on society as a whole.