Visual merchandisign (vitrynistyka) how artistic representation costumes

Article Ukrainian OPEN
Lagoda, O. M.; Cherkasy State Technological University, Cherkasy, Ukraine (2013)
  • Publisher: Національний Авиаційний Університет
  • Subject: Representation costume; visual merchandising; vitrynistyka. | 747 (698) [UDC 7.05]

The author examines vitrynistyku as part of visual merchandisingand a form representations fashion costume gives historical examples and techniques window dressing. In modern terms they kontseptualizuyutsya, approaching the maximum installations and art objects are passages PRdepartment or an individual brand. The design showcases exacerbate the problem they function as visual merchandising in city environment that was studied.
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