TYPES OF COMMUNICATION FAILURES IN ADVERTISING

Article Russian OPEN
Vysotskaya, Irina;
(2016)
  • Publisher: Altai State University
  • Journal: Юрислингвистика (issn: 2587-9332, eissn: 2587-9332)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.14258/leglin(2016)514
  • Subject: communicative failure | mental worlds of communicants | the communication text | circumstances of communication | коммуникативная неудача | ментальные миры коммуникантов | коммуникативный текст | обстоятельства общения

The article describes an advertising communicative model and examines the types of communicative failures in modern Russian advertising basing on methods of linguistic description and interpretation. Direct linguistic observation and  systemic description of linguistic ... View more
Share - Bookmark