publication . Article . 2019

An Overview on the Public Relations Strategic Management in Public Sector Organizations

Darmawan Sidiq; Rudy M Harahap;
Open Access English
  • Published: 01 Jun 2019 Journal: Advanced Journal of Social Science (issn: 2581-3358, eissn: 2581-3358, Copyright policy)
  • Publisher: AIJR Publisher
Abstract
<jats:p>Public relations are an important aspect that must be considered by public sector organizations to achieve its objectives. Strategic management is a valuable tool to aid public sector organizations in developing its public communication programs regarding the public relations. This paper attempts to explore the basic concepts that is important regarding the issue through literature review of several previous studies on public relations strategic management in public sector organizations. From these literature, this paper concludes that in order to achieve its public relations objectives, public sector organizations will have to: identify the groups that ...
Subjects
free text keywords: Public relations, business.industry, business, Public sector, Strategic management
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publication . Article . 2019

An Overview on the Public Relations Strategic Management in Public Sector Organizations

Darmawan Sidiq; Rudy M Harahap;