publication . Article . 2019

Commodities' Preferences and Determinants of Demand Among University Students in Nigeria

Olusola Joseph Dahunsi;
Open Access English
  • Published: 03 Jun 2019 Journal: Advanced Journal of Social Science (issn: 2581-3358, eissn: 2581-3358, Copyright policy)
  • Publisher: AIJR Publisher
Abstract
<jats:p>The study investigates preferences for commodities and determinants of demand among the students of Obafemi Awolowo University, Ile-Ife, Nigeria. Out of 140 respondents, 91% reveals that they prefer food items to all other items, 87% preferred academic books and other literature, 78% indicates a preference for credit cards, internet data plans, and other mobile subscriptions. Sixty-six percent (66%) disclosed their preference for hairstyles, 64% preferred clothing and foot wares, 63% preferred to save, 61% preferred mobile devices and technologies and 53% preferred medical care services. However, majority of the respondents reveals less preference for je...
Subjects
free text keywords: Commodities’ Preferences, Determinants of Demand, University Students, Economics, Business, Advertising, The Internet, business.industry, Clothing, Cosmetics, media_common.quotation_subject, media_common
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publication . Article . 2019

Commodities' Preferences and Determinants of Demand Among University Students in Nigeria

Olusola Joseph Dahunsi;