FAO (Food and Agriculture Organization of the United Nations) states that although rural areas at world level presents different features and socio-economic situation according to their political, economic and social background, they present some peculiarities at global level. These includes lower levels of income, brain drain (especially of young people between 18 and 30 years old), low presence of high skill employment opportunities and low use/access of ICTs.The project aims to respond to these challenges, fostering the creation of a new professional profile: innovation advisor for cultural heritage’s promotion in rural areas through a training path direct to 27 youth workers of rural areas including e-learning and mobility activities (job shadowing and training course).Project activities will have a positive indirect impact on rural areas of youth workers participating in the project, since it will foster the presence of initiatives to promote activities in rural areas focused on youth work, promotion of rural heritage and ICT as means to boost economic growth in rural areas.