project . 2018 - 2021 . Closed

ReTV

Enhancing and Re-Purposing TV Content for Trans-Vector Engagement
Open Access mandate for Publications European Commission
  • Funder: European CommissionProject code: 780656 Call for proposal: H2020-ICT-2017-1
  • Funded under: H2020 | RIA Overall Budget: 3,489,650 EURFunder Contribution: 3,489,650 EUR
  • Status: Closed
  • Start Date
    01 Jan 2018
    End Date
    31 Mar 2021
  • Detailed project information (CORDIS)
  • Open Access mandate
    Research Data: No
Description
Re-purposing and re-using digital content is of vital importance to broadcasters and other stakeholders in European media value chains. High initial production or acquisition costs need to be recouped, but the abundance of online channels creates a thin viewer market for original content, especially on niche topics. Live and on-demand viewing is now spread across Smart TVs, Web and mobile applications, social media and other emerging platforms (to be referred to as “vectors”). This introduces an important challenge: How should broadcasters decide when, in what form and on which vector(s) to deliver which content? We propose the Trans-Vector Platform (TVP) to add...
Description
Re-purposing and re-using digital content is of vital importance to broadcasters and other stakeholders in European media value chains. High initial production or acquisition costs need to be recouped, but the abundance of online channels creates a thin viewer market for original content, especially on niche topics. Live and on-demand viewing is now spread across Smart TVs, Web and mobile applications, social media and other emerging platforms (to be referred to as “vectors”). This introduces an important challenge: How should broadcasters decide when, in what form and on which vector(s) to deliver which content? We propose the Trans-Vector Platform (TVP) to add...
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