project . 2019 - 2024 . On going

COOKIES

Economic Consequences of Restrictions on the Usage of Cookies
Open Access mandate for Publications European Commission
  • Funder: European CommissionProject code: 833714 Call for proposal: ERC-2018-ADG
  • Funded under: H2020 | ERC | ERC-ADG Overall Budget: 1,998,250 EURFunder Contribution: 1,998,250 EUR
  • Status: On going
  • Start Date
    01 Dec 2019
    End Date
    30 Nov 2024
  • Detailed project information (CORDIS)
  • Open Access mandate
    Research Data: No
Description
Cookies (or “HTTP cookies”) enable companies to collect and exchange extensive information about users. This information is often used to improve the performance of online advertising, which website publishers rely on in order to finance the “free” content to which their users have become accustomed. Yet, the collection of information leads to a loss of privacy. Accordingly, EU policy makers have put forward initiatives to restrict cookie usage (e.g., General Data Protection Regulation (GDPR), upcoming EU ePrivacy Regulation). So far, there exists very little empirical knowledge on the trade-off between user privacy and the economic value that website publishers...
Partners
Description
Cookies (or “HTTP cookies”) enable companies to collect and exchange extensive information about users. This information is often used to improve the performance of online advertising, which website publishers rely on in order to finance the “free” content to which their users have become accustomed. Yet, the collection of information leads to a loss of privacy. Accordingly, EU policy makers have put forward initiatives to restrict cookie usage (e.g., General Data Protection Regulation (GDPR), upcoming EU ePrivacy Regulation). So far, there exists very little empirical knowledge on the trade-off between user privacy and the economic value that website publishers...
Partners
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