The FarmConners project supports the implementation and industrialisation of Wind Farm Control (WFC) as an additional feature for the development and operation of wind power plants. It brings together actors in all relevant fields connected with the market uptake of WFC: research institutes, industry and certification agencies. FarmConners will coordinate a reliable assessment of the WFC possibilities, promising more green power from existing and upcoming assets for the price of a software update. WFC technology brings a collaborative approach to wind power plant design and operation, mitigating the losses due to turbine-turbine interaction within the plant. Accordingly, it promises an increase in power production and a decrease in structural loads while providing better integration of wind power in the grid. Additionally, it enables better revenue management, especially for the upcoming flexible electricity markets, making wind power “market fit”, which in turn decreases the project cost and increases the share of the leading green power source. FarmConners will provide a unique platform for the marketability of this feature; bringing the state-of-the-art achievements, ongoing projects and industrial interest together to remove barriers for commercial implementation of WFC.