Modelando o everyfan de Marvel: agente Coulson e/como cultura de fã transmídia

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Scott, Suzanne; (2017)
  • Publisher: Universidad de La Sabana
  • Subject: Transmedia | franquia | Marvel | gender | fandom | franchising | género | franquicia | Transmídia | gênero

Abstract This article contends that the transmedia franchising model pioneered by the Marvel Cinematic Universe (MCU) has worked to structurally produce an industry-approved conception of an everyfan. This transmedia everyfan, modeled as an avid consumer, collector and ... View more
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