This report illustrates the factors that influence the decision-making processes of individuals whentaking part in the contemporary art market, notwithstanding the risk often attributed to such asset and the economic uncertainty of periods such as the aftermath of Covid-19. By examining the motivations from different perspectives, this report aims to shed light on the dynamics of the contemporary art market and its resilience in the face of economic instability. To answer the research question what factors drive individuals in Denmark to take part in the contemporary art market amidst the current economic uncertainty? We carry out semi-structured interviews with two amateur art buyers, one curator, and two owners of renowned contemporary art galleries. The results show that investing in contemporary art 1) yields socio-economic advantages 2) is influenced by trust towards the artist, and 3) is a matter of familial background. The research emphasizes how these factors influences the perception of risk in the individuals when investing in a piece of contemporary art. The purpose of this study is to identify the key factors that affect participants' engagement with the art market by investigating their personal motivations, risk perceptions, and investment strategies. The research is also particularly useful and relevant given the current economic uncertainty and its potential effects on the investment landscape. The results of this study will add to the body of knowledge that exists aboutthe contemporary art investment market by giving a more in-depth and precise understanding of the factors that influence people to invest in art despite the current state of the economy.