This project examines the influence of the myth of Danish design on the consumption of Danish furniture. Danish design has historically been associated with qualities such as timelessness, craftsmanship, tradition and beauty and has played a significant role in the development of Danish society and culture. The construction of the category of modernist Danish design and its narratives was shaped by a social network of individuals and organizations, linking Danish design to notions of good taste and healthy living. Today, Danish design is praised for the same understated and high-quality features which legitimize its contemporary success.By drawing on Roland Barthes' theory of myth and Pierre Bourdieu's concept of cultural capital, this study investigates both the way in which the myth of Danish design is created, and consumed. The analysis combines a semiotic examination of Danish design mythology with a conceptual content analysis of interviews conducted by a Danish furniture company, Fredericia, as part of their celebration of Børge Mogensen's Folkestolen’s 75th anniversary.The findings reveal that the myth of Danish design influences the consumption of Danish furniture by communicating symbolic valuations associated with positive attributes such as beauty, timelessness, and fine craftsmanship. Simultaneously, the myth perpetuates ideological narratives that serve the interests of dominant power groups in society, including the Danish nation state, the furniture industry and even certain groups of consumers. The furniture industry strategically exploits the myth to drive desirability and capitalize on the associations carried within Danish design.This research underscores the sociocultural function of myth, which constructs markers of social, national, and personal identity. Danish furniture transcends its functional and aesthetic aspects, becoming a symbol of economic and cultural wealth and social status. Simultaneously, the myth of Danish design distorts ideological narratives around class dominance and power and naturalizes the notions of nationalism and Danishness into signifieds of tradition, health, functionalism, sustainability, and social accessibility. The analysis situates consumption within the context of cultural capital, modern mythology, and late-stage capitalism, highlighting the transformation of furniture into tools for managing self-identity, and signifiers of social status and taste. The holders of cultural capital benefit from perpetuating the myth of Danish design, securing both material and symbolic profits from ownership of Danish furniture. Thus the class elite utilizes its cultural competence to maintain its capital and power dominance in society, as cultural capital reproduces social structures.This research investigates the complex interplay between the myth of Danish design, the consumption of Danish furniture, and their sociocultural implications. By critically examining the myth's influence, this study offers insights into the mechanisms by which design narratives and cultural capital shape consumption and perpetuate power dynamics in society.