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Türkiye turizminin uluslararası rekabetçiliği Dünya Ekonomik Forumu Seyahat ve Turizm Rekabetçilik Endeksi’nde Türkiye’nin görünümü

Authors: Sakal, Halil Burak;

Türkiye turizminin uluslararası rekabetçiliği Dünya Ekonomik Forumu Seyahat ve Turizm Rekabetçilik Endeksi’nde Türkiye’nin görünümü

Abstract

Türkiye’nin 2019 yılında güncellenen 2023 yılı turizm stratejisi, tanıtım, ulaştırma, turizmde istihdam edilen insan kaynağı, ürün çeşitlendirme, yeni odak pazarlara yönelme, konaklama kapasitesi ve kalitesinin artırılması gibi politika önceliklerinin yanı sıra Türkiye turizminin sürdürülebilir bir yapıya kavuşturulması ve Türkiye turizminin uluslararası rekabetçiliğinin artırılması konularına ağırlık veren bir yapıya sahiptir. Seyahat ve Turizm Rekabetçilik Endeksi’nde (Travel and Tourism Competitiveness Index, TTCI) 2017 yılında 44. sırada yer alan Türkiye, 2019 yılında yayımlanan endekste 43. sıraya yükselmiştir. Diğer taraftan dünyanın turizm bakımından en çok ilgi gören altıncı destinasyonu olan Türkiye uluslararası turizm rekabetinde bu durumu yansıtmayan bir konumdadır. Türkiye’nin uluslararası turizmde özellikle Akdeniz Çanağı’nda rakip ülkeler ile turizm alanında rekabet edebilme gücünün artırılmasının Türkiye’nin 2023 yılı turizm hedeflerine ulaşmasında önemli katkısı olacağı düşünülmektedir. Bu çalışma 2019 yılında WEF tarafından yapılan TTCI verilerinden hareketle Türkiye’nin uluslararası turizm rekabetindeki konumunu değerlendirerek ülkenin rekabet gücünün artırılmasına yönelik tespitleri ortaya koymaktadır. T.C. Kültür ve Turizm Bakanlığı Kapadokya Üniversitesi

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Turkey
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Keywords

Dünya Ekonomik Forumu, turizm, Seyahat ve Turizm Rekabetçilik Endeksi, turizm rekabetçiliği, Akdeniz Çanağı

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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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