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Cultural values' role in the territorial brands positioning process : on the example of Northern Caucasus and Switzerland
Cultural values' role in the territorial brands positioning process : on the example of Northern Caucasus and Switzerland
[ARTICLE EN RUSSE] In this article on the basis of Russian and Swiss concepts and methods of cultural geography, the authors Irina Babich and Julia Wirth consider the role of cultural values in the process of positioning territorial brands (case study — North Caucasus and Switzerland).
- HES-SO Valais-Wallis Switzerland
- University of Applied Sciences and Arts Western Switzerland Switzerland
- HES-SO Fribourg Switzerland
North Caucasus, Adygeya, Swiss, Neuchâtel, tradition, history, policy, semiotics, cultural brands, site
North Caucasus, Adygeya, Swiss, Neuchâtel, tradition, history, policy, semiotics, cultural brands, site
- HES-SO Valais-Wallis Switzerland
- University of Applied Sciences and Arts Western Switzerland Switzerland
- HES-SO Fribourg Switzerland
[ARTICLE EN RUSSE] In this article on the basis of Russian and Swiss concepts and methods of cultural geography, the authors Irina Babich and Julia Wirth consider the role of cultural values in the process of positioning territorial brands (case study — North Caucasus and Switzerland).